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Solutions

Comprehensive services tailored to ensure your market success

Advisory Services

Market Intelligence

  • Competitive landscape analysis

  • Survey design and deployment

  • Qualitative and quantitative focus groups

  • Key stakeholder identification

Scientific Design

  • Evidence generation strategy

  • Proof-of-concept and other study designs

  • Systematic literature reviews and meta-analyses

  • Peer-reviewed manuscripts, white papers, and technical reports

Value & Health Economics

  • Budget impact analysis, cost-utility analysis, cost-benefit analysis, etc.

  • Value & evidence assessment framework development

  • Bespoke product pricing and justification reports

  • Risk share modelling for value-based contracts

Clinical Outcomes & RWE

  • Access to extensive longitudinal datasets for RWD

  • Data mining, cleaning, processing, analysis, and visualization

  • Population health implications and  health equity analyses

  • Clinical validity, analytical validity, and clinical utility evaluation

Payer Strategy

  • Reimbursement pathway assessment, billing and patient access programs

  • Code exploration and acquisition: NOC, PLA, and CPT Category I, II, IIII, and NTAP

  • Private payer and CMS evidence dossier development and submission

  • Payer advisory boards 

Engagement & Adoption

  • Digital and social media strategy

  • Physician KOL engagement

  • Professional organizations outreach

  • Patient education and awareness

Products

intellAIpricing

intellAIpricing is an AI-powered software for assessing market pricing, customizable to your product. It utilizes real-world evidence and is capable of adjusting in the rapidly changing market ─ making it an evergreen resource for the duration of your product's life.

intellAIpricing  was developed with input from industry experts and synthesizes evidence from peer-reviewed publications, cost analyses, patient-reported outcomes, and population health databases. By focusing on clinical quality and economic impact, it showcases the true value of your product, helping payers make informed decisions, and allowing you to confidently navigate market entry.

Key Features

Adjustable, Weighted Metrics
Customize the tool's algorithm to prioritize factors that are most relevant to a specific product, such as clinical effectiveness, patient satisfaction, or cost savings. 

Dynamic Dashboard Access 
A user-friendly dashboard that displays key performance indicators (KPIs), allowing for easy monitoring & adjustments to pricing strategies as needed. 

Competitive, Clinical Quality, Health Economic Impact, Clinical Workflow & Cost-Effectiveness Analysis 
The tool conducts a comprehensive analysis of a product's performance in these areas, generating actionable insights for improved pricing strategies. 

Evidence-Based Data 
The tool leverages a wealth of data from clinical trials, peer-reviewed publications, & other reliable sources to inform its pricing recommendations. 

Pricing Challenges

Cost-Based Pricing Limitations 
A novel gene therapy may be under value when priced based on COGS, leading to limited adoption & reduced revenue. 
 
Balancing Accessibility, Affordability & Sustainable Funding 
An innovative diagnostic tool's high manufacturing cost requires careful pricing to ensure accessibility while supporting R&D investments. 
 
Complex Reimbursement & Regulatory Environments 
An SaMD may face differing reimbursement criteria in the US & Europe, necessitating adaptable pricing strategies. 
 
Subjective Nature of Perceived Value
A novel cancer treatment with higher cure rates & potential side effects may be perceived differently in terms of value, affecting pricing decisions.

Use Cases

Reimbursement Dossier Development
Generate comprehensive dossiers with clinical & cost-effectiveness data to justify reimbursement amounts. 

Go-to-Market Strategy
Create value-driven strategies to maximize profitability & market share, attracting potential investors.
 
Value Messaging & Collateral for Healthcare Providers 
Produce collateral showcasing clinical & economic benefits, aiding healthcare providers' technology adoption decisions.
 
Competitive Landscape Analysis
Provide unbiased comparisons of competing products in terms of effectiveness, cost, & value. 

Value-Based Contracting 
Engage stakeholders in negotiations using data & insights to create mutually beneficial agreements focused on high-quality care at a sustainable cost.

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